On Wednesday 12 September, emerging British boy band CLASS A made their LIVE debut at the London Fashion Week opening party hosted by fashion presenter Emmanuel Ray.
The event was held at exclusive celebrity hangout DSTRKT in London, Mayfair and was attended by professionals from a variety of industries ranging from fashion, film and show business to banking/finance, business consulting, science, law, politics, information technology and media.
Emmanuel Ray, who won Fashion Icon of the Year 2011 at Fashions Finest Awards, has just been nominated for London Personality of the Year 2012 at London Lifestyle Awards, by his audience and members of the public.
“I wanted to celebrate my nomination by giving my audience and fans a fabulous party, and with London Fashion Week and bumping into CLASS A band members in a coffee shop, it was all down to perfect timing! This is also the first time I have had male singers at my event, and all the women loved it. When the women came, the men followed, so my party was packed” said Emmanuel Ray. “CLASS A’s music videos are very entertaining, and I decided to have them perform at my event,” he added.
The band consists of six members; Jake Birnie, Robin Varley, Seb Kinder, William Whelton, James Poole, Reade Norman, all aged between 18 & 21. They write, compose and produce their own music and in August 2012, reached Number 7 in the charts of Asia’s popular Yin-Yue-Tai music video sharing website, which is much larger than You Tube itself. On Yin-Yue-Tai, songs chart are pushed to popularity owing to recommendations and likes rather than views. It is important to point out that CLASS A’s music video Fighting for the Stars charted at Number 7 with a video costing a mere £30 (competing with major music videos that cost at least £100,000 to produce) and are alleged to have gone even higher the week before, ranking at Number 2.
DSTRKT London was fully packed for the band’s first ever performance in front of a live audience. The event was held in aid of Wandsworth Oasis, a charity which supports people living with HIV, and AIDS patients who are nearing the end of their lives. In his speech, Emmanuel Ray thanked everyone who had worked towards making the event a success and all guests for donating money to the charity.
The event was sponsored by Beauty Agents, Century 21, DSTRKT London, MMV Accountants, Noble Artist Management, Red Power Station and Frog in Red Tie. Photography by Tito Nicolau. Video production by Louis Szikora at ChooBooLoo.com